Good PR Example: Skittles taps into Social Media World

March 4, 2009 at 8:03 pm Leave a comment

I have been reading Dave Fleet’s Blog, and today, he had an interesting post regarding the talk about the new Skittle’s website. The new website is largely drawn from other social media sites, and David’s post brings bloggers reactions regarding the new website to light.

Many are judging Skittles for creating such a website, but Dave claims, “All of the people ripping into this website are doing so with no clue what Skittles was trying to achieve.” So what is their objective?

Although I am not aware of Skittles exact objective for creating their new website, they are definitely getting attention and creating a buzz for their brand… Over 500,000 have become Facebook fans, and “Skittles” now links to Wikipedia, Flickr, and Youtube. Seems like success to me. What do you think?

Check out his post on this issue and Twitter, Facebook, or Youtube “skittles” to learn more about this campaign!

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