iPhone Commercial: Students
April 15, 2009 at 5:21 pm 1 comment
So, who needs the iPhone? Who can benefit from it’s capabilities? Well with the iPhone’s endless Applications, it seems the iPhone is now ultimately perfect for anyone. In my opinion, Apple has done a wonderful job of advertising the iPhone and reaching all of their multiple targeted audience.
I saw the latest Apple iPhone commercial last night, and thought it was very effective in reaching it’s desired target audience: college students! The iPhone commercial shows 3 app’s that might be helpful for students: if you are looking for an apartment closer to campus, looking for the cheapest price on a biology textbook, or need to edit a photo so it is “parent acceptable.”
I would love to have an iPhone, but have always made myself believe that I REALLY didn’t need one… I mean what else could it do for me that my old-school flip phone doesn’t.? However, after seeing this commercial- I am convinced I would benefit greatly from having an iPhone. I thought this was a neat way to reach college students like myself. Check it out!
Entry filed under: Online Discoveries & Resources. Tags: advertising, good PR.
Sally's Weblog 
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Meg Ried | April 20, 2009 at 2:05 pm
I am on the boat with you Sally on getting an iPhone. The last time I went into the AT&T store for my phone upgrade they were trying to sell me the iPhone hard, but I was like I really don’t need this.
My favorite part of the commercial was the part about showing a photo to you parents, haha.
They do a very good job in the commercial identifying the needs of their target audience for the commercial, college students, and showing how their product will enhance their lives, making them easier. Great commercial iPhone and great post Sally!