Good PR Example: Flight Attendent’s Rap Catches Passengers Attention

April 19, 2009 at 6:36 am Leave a comment

Whether you’re a frequent flier or you only fly a couple times a year- most people would be able to summarize the preliminary safety precautions recited before taking-off on an airplane. You know, those safety rules when most people continue reading their magazine. A Southwest flight attendant decided to twist things up a bit by rapping the safety information.

I was forwarded this YouTube video today. I am unsure as to who recorded the video onboard the airplane, but I would assume it was pre-planned by one of the Southwest employees due to the quality and footage of the video.

As the flight attendant mentions in this video, Southwest Airlines is known for “doing things a little differently.” In my opinion, this YouTube video serves as great PR for Southwest Airlines- and has the potential to become viral. The flight attendant’s clever rap not only captured the passengers attention, but the YouTube video also gives viewers a glimpse into the culture of Southwest Airlines, and perhaps would encourage them to fly Southwest next time. I thought this was not only a clever rhyme, but also a great PR stunt for the company!


Entry filed under: PR Examples. Tags: , , , .

Good PR Example: Get Wrapped! Bad PR Example: Don’t Text a Pitch

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