Posts filed under ‘Online Discoveries & Resources’

Playing for Change: Peace Through Music

My Mom sent me the link to a very powerful YouTube video a few weeks ago which has stuck with me ever since I watched it. Other than frequently reflecting on the video to myself, I was reminded of the video as I was waiting in the Washington-Reagan Airport this past weekend. I heard the unique rendition of “Stand By Me” playing in the background and my attention quickly turned to the TV tuned to CBS news in the airport terminal.

Mark Johnson, co-director of the documentary “Playing For Change: Peace Through Music” brought together musicians from all around the world to show the simple, yet transformable power of music. 10 years ago, Mark Johnson set out to travel the world in order to record as many different artists as he could find, 100 to be exact, ranging from a Blues singer in New Orleans to Chamber Groups in Moscow. These different groups performed and put their own touch on songs many of us may recognize, such as “Stand By Me” or “One Love.” The film brings people together through music: to a place where they are all connected- where religion and politics are no longer a dividing factor.

Ever since the video of Mark Johnson’s interview has been on YouTube, “Playing for Change” has taken off. Several major news stations have covered this story, and I recently heard talk that he is going to appear on The Oprah Winfrey Show. Not only did I want to write a blog post in order to share this amazing movement and documentary, but also to point out the power of a video on the internet. This has been great PR for the “Playing for Change” documentary by being able to spark peoples interests and igniting their emotions through a 10 minute clip. I would not define this as a viral video quite yet, but I can definitely see the potential and powerful impact “Playing for Change: Peace Through Music” could bring our world.


April 22, 2009 at 10:28 am Leave a comment


The beginning of this semester is the first time I was introduced to several social media sites (other than Facebook, of course) I have realized that wrapping your head around social media can be a bit overwhelming at times – as I have had to grasp the overall concept of social media, how it functions in PR, and how to use all of the different social media sites. This semester I have worked to overcome my fear of blogging and also experimented and learned about Twitter.

The next on my list has been to engage in PROpenMic. Although I am relatively new to this site, I have gotten my feet wet and am already able to see the beneifts and wonderful networking system this website provides: for students, professors, and PR practitioners. I have posted 2 of my blog posts on the PROpenMic and plan to become more involved with this site in order to fully understand its networking and educational opportunities.

April 22, 2009 at 8:02 am Leave a comment

Comment on Lauren Gaulin’s Blog Post

I commented on one of my classmates, Lauren Gaulin’s, blog post in which she discusses the Clemson Men’s Soccer Coach case. He was arrested at his Clemson home on charges of assault and battery of a high and aggravated nature following a domestic dispute. Lauren raised the question on what could have been done differently regarding the statement that was released by Clemson Athletic Directors. Check out my comment and give Lauren your feedback as well!

April 21, 2009 at 6:25 pm Leave a comment

Rumor: Is this a correct headline?

I realized a common, quite funny, tendency in the blogosphere I should be aware of after reading David Caolo’s blog post. He points out that many people believe they can write whatever they want in a blog post headline, as long as it ends with a question mark- even if the healine is stating a FACT… I guess this allows people to state their thoughts, but the question mark allows room for error!

“Apple will introduce a new hotpink iPhone?”

If you are stating a fact or simply describing the blog’s topic, leave out the question mark in your headline. If you are asking a question or have heard a “rumor”- David suggests you state this as a question and should preface your headline with:

“Rumor: Is Apple introducing a hotpink iPhone?”

This pointer opened my eyes, so thought I should share!

April 15, 2009 at 5:51 pm Leave a comment

iPhone Commercial: Students

So, who needs the iPhone? Who can benefit from it’s capabilities? Well with the iPhone’s endless Applications, it seems the iPhone is now ultimately perfect for anyone. In my opinion, Apple has done a wonderful job of advertising the iPhone and reaching all of their multiple targeted audience.

I saw the latest Apple iPhone commercial last night, and thought it was very effective in reaching it’s desired target audience: college students! The iPhone commercial shows 3 app’s that might be helpful for students: if you are looking for an apartment closer to campus, looking for the cheapest price on a biology textbook, or need to edit a photo so it is “parent acceptable.”

I would love to have an iPhone, but have always made myself believe that I REALLY didn’t need one… I mean what else could it do for me that my old-school flip phone doesn’t.? However, after seeing this commercial- I am convinced I would benefit greatly from having an iPhone. I thought this was a neat way to reach college students like myself. Check it out!

April 15, 2009 at 5:21 pm 1 comment

Building A Personal Brand

After reading David Meerman Scott’s blog, I realized the importance of building a personal brand.  He suggests we read the book “Me 2.0” by Dan Schawbel.  I found his blog post to be especially helpful because it is directed towards myself and fellow classmates, and any student or person in their 20’s… Also, there is a free ebook called “Blogging Your Brand” also written by Dan Schawbel, which is recommended to anyone interested in online personal branding. Also, check out my comment on David’s blog.

College years and 20’s are an exciting and adventurous time… it is prime time to start creating our “personal brand”- or if you have already passed through your 20’s, better to start now than never!

April 8, 2009 at 7:37 pm 1 comment

Want Link Love for your Blog?

We had a presentation in my PR class yesterday through Skype- from a girl who graduated from UGA, and is very knowledable about SEO (search engine optimization). She was an inspiration- just graduated from college and was so knowledgeable and “with it!”

I was intrigued by the material and information regarding SEO, but yet it seemed very foreign! I left class trying to digest and connect all of the dots. Although I am still trying to make sense of SEO and all of the new terms and concepts, I came across this blog post from CAREEREALISM. This post helped me better understand enhancing your blog’s credibility through obtaining “link love.” CAREERREALISM also created a neat way to cultivate and get some link love for your blog. Check it out!

April 2, 2009 at 8:39 pm Leave a comment

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