Posts filed under ‘PR Examples’

Bad PR Example: Don’t Text a Pitch

Even though our world, especially the PR industry, is relying more and more on technology and is turning to social media- text messaging is still not an acceptable way to pitch a story to a journalist. Bottom Line: They won’t pitch your story and will probably delete your number! This informal way of communication should be used for making Friday night plans with friends, not to pitch your “great story idea” to a professional in the business.

The Bad Pitch Blog wrote a blog post about a PR practitioner (unnamed) who sent a text message to a well-respected free lance journalist for a major news organization. Needless to say, this text did not convince the journalist to take on this story but did give he and his co-workers a good laugh.

This is my bad PR example because it hurt this PR person’s credibility and professionalism. The likelihood of the journalist ever taking on one of her stories is slim to none. Also, the PR and Journalism world is built off of a network of connections- so therefore she also discredited herself with other journalist he might come in contact with. Along with hurting her personal credibility and professionalism, she also misrepresented the companies she works with.

Perhaps one day text messaging will be an acceptable means of communication- but for now, don’t do it!

April 20, 2009 at 4:47 pm Leave a comment

Good PR Example: Flight Attendent’s Rap Catches Passengers Attention

Whether you’re a frequent flier or you only fly a couple times a year- most people would be able to summarize the preliminary safety precautions recited before taking-off on an airplane. You know, those safety rules when most people continue reading their magazine. A Southwest flight attendant decided to twist things up a bit by rapping the safety information.

I was forwarded this YouTube video today. I am unsure as to who recorded the video onboard the airplane, but I would assume it was pre-planned by one of the Southwest employees due to the quality and footage of the video.

As the flight attendant mentions in this video, Southwest Airlines is known for “doing things a little differently.” In my opinion, this YouTube video serves as great PR for Southwest Airlines- and has the potential to become viral. The flight attendant’s clever rap not only captured the passengers attention, but the YouTube video also gives viewers a glimpse into the culture of Southwest Airlines, and perhaps would encourage them to fly Southwest next time. I thought this was not only a clever rhyme, but also a great PR stunt for the company!

April 19, 2009 at 6:36 am Leave a comment

Good PR Example: Get Wrapped!

One of the newest and most innovative ways to advertise your company, or even your trendy personality, is to get your vehicle or boat “wrapped!”

Nick West started in his college dorm room designing stickers and different graphics for friends. Interested in combining his passion with a career, he started to look into one the newest forms of advertising, wraps.

To put it in Layman’s terms- a car wrap is basically a big sticker, designed with the graphics of your choice, that is heated and stretched to cover the surface of your car. The wraps are weather resistant and can be removed, leaving zero damage to the car’s paint. Most recently, Nick has delved into wrapping boats- and has since wrapped several wake-boarding boats.

ZDecals wrapped this Supra Wakeboarding Boat!

ZDecals wrapped this Supra Wakeboarding Boat!

His company, ZDecals, is most known for wrapping company vehicles, trailers, race cars, RV’s, and boats. However, they also offer partial car wraps (only covering a portion of the vehicle), banners, store front graphics, view thru window vinyl, decals, wall murals, floor graphics, and more. At ZDecals they say, “If you can put a logo on it. We can do it.”

In order to keep up with the growing popularity of wraps, ZDecals has created a website and most recently a Facebook Profile to communicate with potential customers and to “get the word out.” Although fairly new to Facebook, this form of PR has been helpful in reaching potential and current customers. Check it out!

April 15, 2009 at 7:48 pm Leave a comment

Good PR Example: Skittles taps into Social Media World

I have been reading Dave Fleet’s Blog, and today, he had an interesting post regarding the talk about the new Skittle’s website. The new website is largely drawn from other social media sites, and David’s post brings bloggers reactions regarding the new website to light.

Many are judging Skittles for creating such a website, but Dave claims, “All of the people ripping into this website are doing so with no clue what Skittles was trying to achieve.” So what is their objective?

Although I am not aware of Skittles exact objective for creating their new website, they are definitely getting attention and creating a buzz for their brand… Over 500,000 have become Facebook fans, and “Skittles” now links to Wikipedia, Flickr, and Youtube. Seems like success to me. What do you think?

Check out his post on this issue and Twitter, Facebook, or Youtube “skittles” to learn more about this campaign!

March 4, 2009 at 8:03 pm Leave a comment

Good PR Example: Facebook Invitation

Facebook is no longer a social network open to strictly college students with an “.edu” email address. It is now public and available to anyone capable of signing up for an account. Many businesses are beginning to catch on to the trend and become members of the “Facebook World.” They are even now known to get a glimpse into future employees’ lives by checking out how they represent themselves on their Facebook Accounts.

Many businesses and companies also see this social network as a way to engage in effective PR for their causes. After all, it is a free, accessible, world-wide, network that can reach millions of people- with the ability to achieve the snowball effect over night.

I received this “Facebook Group Invitation” which is for the Carolina First Saturday Market. In my opinion, this is a good PR example because it is informative, interesting, enticing (made me want to attend the market event), and reaches a very large audience. Not only are the original “invitees” informed of this event, but they have the ability to pass along this free information to additional friends who might be interested. Check out this effective PR example!

February 20, 2009 at 6:21 am Leave a comment


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